Will Your Partners Invest in Your Marketing Campaign?

So, are you one of the million or so people expected to buy an iPad? 

Before its launch, with what felt like the whole internet community marketing this product on behalf of Apple, the overwhelming answer seemed to be “Yes, we will buy this product”!

But then after launch, came a wave of disappointment, because the product didn’t offer a camera, nor multi-tasking nor...

Has it actually got anything to do with product functionality?  Could any product have met the high expectations set for this one?  Do the people who are most vocal and most willing to part with their cash believe that that they could have done better than ‘Steve Jobs’?

Apple wishes to extend its eco-system from personal productivity software, voice and video communications, movies, and music, through to the written word.  To achieve this, a product does not need to do everything; it just needs to do enough differently and at the right price point.  The iPad is such a product, with estimates of volume ranging from 1 million to 5 million units per year.

For most companies, this feeling of inevitable success does not exist.  Rather, marketing and sales programmes have to be developed to educate and communicate with your desired audience.  Given the international nature of products and services, such programmes have to be planned carefully in order to maximise revenues and minimise costs.

So what level of investment would you expect from your marketing partners?  Do you develop your plans and then invite them to discuss execution?  Or do you actively engage your partners through your thought development process?  And if the latter, do they expect to bill their time?

In our objective statement, eTeams emphasises that we collaborate with our clients.  This is one of those potentially warm and fluffy words, so the question that needs to be asked of eTeams is, ‘so, how do you collaborate?’

Collaboration for eTeams means investing our time and effort in understanding what our clients want to achieve and why.  We believe our role also extends to participating in planning the how of achieving your strategy.

Our approach is for one of our company directors to join your extended team. He/she will work with you to overlay the right language solution for your requirements.  By involving the highest-level of management from our organisation, you can be assured that your requirements are being considered seriously and that the appropriate resources will be committed to your language project.  We regard our contribution as part of our investment in you.

‘eTeams – translations you can trust’