I read that banks were now the third, least-trusted industry worldwide. This is a drop from being the third, most-trusted.

The least trusted industries were media companies and the insurance sector. The most-trusted sectors were the technology, biotech and automotive sectors.

Interestingly, financial results ranked last in the factors being considered in a company's trustworthiness. More important than financial results were the transparency of operations, the treatment of employees and fair pricing.

In 1993, a Dr. Tway defined trust as being "the state of readiness for unguarded interaction with someone or something", from which he developed a model comprising three constructs: "the capacity for trusting, the perception of competence, and the perception of intentions."

The capacity for trusting relates to how your total life experiences have developed your current capacity and willingness to risk trusting others.

The perception of competence is made up of your perception of your ability and the ability of others with whom you work to perform competently at whatever is needed in your current situation.

The perception of intentions, is your perception that the actions, words, direction, mission or decisions are motivated by mutually-serving rather than self-serving motives.

eTeams understands that for trust to exist between ourselves and our clients and also within our own organisation, the integrity of our leadership team is critical. Unlike many other companies, our team is actively involved with every one of our corporate relationships. 

We know the importance of understanding and fulfilling the needs of our clients time and time again. In turn, we will provide information about the rationale, background, and thought processes behind our decisions.

This is why Trust is one of the 5 key measures that eTeams uses when we ask our clients to assess the quality of our relationship with them.  

 ‘eTeams – translations you can trust’